We Make Marketing Teams Smarter.
Minneapolis Public Schools
THE NEED:
Monicat Data stewarded the marketing strategy and execution behind Minneapolis Public Schools 2021 - 2022 enrollment campaign.
WHAT WAS IMPLEMENTED
Digital and direct mailing campaign strategy for Minneapolis Public Schools 2021 - 2022 enrollment season.
WHAT WAS GAINED
Strategies and assets included a Persona Guide, Brand Guide, Individual School & District Toolkit, MPS Messaging, 8 key collateral assets, tailored messaging and design for 20 target schools, and 160+ video assets.
SERVICES PROVIDED
content & messaging development
report development
target audience and persona development
digital performance analysis
ad strategy
focus group moderation and analysis
Fashion Week MN
THE NEED:
Fashion Week MN sought digital insights, for internal and external facing conversations with community attendees, events donors, and participants
WHAT WAS IMPLEMENTED
Digital audience segmentation and projection analysis of audience engagement activity across all digital platforms.
WHAT WAS GAINED
Interactive visual report of online digital performance via Tableau. Metric visuals tailored to collateral materials.
SERVICES PROVIDED
reporting & research
digital analysis