transformation starts with action
Creative Data Management
Data is more than numbers. Its your creative audience, the community your organization serves, the target group your creative work has yet to connect with.
At Monicat Data, we believe to deepen creative reach, it begins with awareness.
Our Three Phased Approach
creative measurement plan
execution of measurement
tactical deliverable and on-boarding
Data Support Offerings
creative project research — qualitative and quantitative
data mining support
digital analysis and reporting
monthly data support — retainer
market approach planning
creative data providing insight to vision: case study
The Creative Client: Springboard for the Arts
The NeED: Geographic Toolkit analysis
Within Springboard for the Arts support programming, the creative organization provides “Toolkits for Change” to its creative communities. These toolkits serve extension of its community knowledge-base—supporting artists, organizations, businesses and city governments.
Springboard partnered with Monicat Data to measure toolkit usage and community impact opportunity based digital interaction data points: i.e. volume of digital toolkit downloads, user zip-code, creative business type, date of download and toolkit type.
What we implemented: interactive map
Utilizing Tableau and Carto technology, Monicat Data implemented an interactive map, allowing Springboard to visualize the community impact of their digital toolkit programming.
What Was Gained:
A visual tool for internal discussions and decision making, providing Springboard for the Arts with actionable understandings of neighborhood programming needs, based on download location and toolkit density.