know who your creativity speaks to.

 

transformation starts with action

Creative Data Management

Data is more than numbers. Its your creative audience, the community your organization serves, the target group your creative work has yet to connect with.

At Monicat Data, we believe to deepen creative reach, it begins with awareness.

 
 
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Our Three Phased Approach

  1. creative measurement plan

  2. execution of measurement

  3. tactical deliverable and on-boarding

Data Support Offerings

creative project research — qualitative and quantitative

data mining support

digital analysis and reporting

monthly data support — retainer

market approach planning

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creative data providing insight to vision: case study

 

The Creative Client: Springboard for the Arts

  WWW.SPRINGBOARDFORTHEARTS.ORG

WWW.SPRINGBOARDFORTHEARTS.ORG

The NeED: Geographic Toolkit analysis

Within Springboard for the Arts support programming, the creative organization provides “Toolkits for Change” to its creative communities. These toolkits serve extension of its community knowledge-base—supporting artists, organizations, businesses and city governments.

Springboard partnered with Monicat Data to measure toolkit usage and community impact opportunity based digital interaction data points: i.e. volume of digital toolkit downloads, user zip-code, creative business type, date of download and toolkit type.


What we implemented: interactive map

Utilizing Tableau and Carto technology, Monicat Data implemented an interactive map, allowing Springboard to visualize the community impact of their digital toolkit programming.


What Was Gained:

A visual tool for internal discussions and decision making, providing Springboard for the Arts with actionable understandings of neighborhood programming needs, based on download location and toolkit density.

 HEAT MAP OF SPRINGBOARD FOR THE ARTS TOOLKIT ACTIVITY (2017)

HEAT MAP OF SPRINGBOARD FOR THE ARTS TOOLKIT ACTIVITY (2017)